Creative Partnerships Strategy Lead

Salary/Rate:£90,000

Job type:Permanent

Location:London

Sector:Strategy, Data and Insights

Job ref:4399232343

Post Date:20.04.26

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Meet Our Recruiter

Megan Strang

Director

+44 20 7097 3733

megan@mlstalent.com

About the Role

Partnerships Strategy Lead (Sponsorship Focus)

📍 London (Hybrid)

💰 £90,000

We’re working with a leading agency operating at the intersection of culture, media, and creativity and they’re looking for a senior Partnerships Strategy Lead to join their growing team.

This is a high-impact role leading strategy across flagship brands, with a strong focus on football partnerships, alongside broader work in entertainment, music, and gaming. You’ll play a key role in shaping new sponsorship strategies and redefining how brands show up in culture.

The Role

You’ll be responsible for shaping and leading end-to-end partnerships strategy — identifying the right spaces, defining the role of sponsorship, and unlocking commercial and cultural impact.

This is not an activation role. We’re looking for someone who can define the strategic direction behind partnerships — the why, where, and how — and work closely with creative and client teams to bring it to life.

Key Responsibilities

Lead partnerships and sponsorship strategy for major brands
Develop robust partnership frameworks and selection criteria
Identify high-value opportunities across football, entertainment, music, and gaming
Shape and deliver new sponsorship strategies for clients
Advise clients on rights, IP, and sponsorship structures
Unlock additional value from partnerships through strategic thinking
Collaborate closely with creative, media, and client teams
Act as a senior strategic voice in client relationships

What We’re Looking For

Proven experience in sponsorship / partnerships strategy (essential)
Experience working within an agency environment, ideally across larger integrated agency ecosystems
Strong understanding of the cultural and media landscape
Experience working with rights holders, talent, or governing bodies
Ability to translate insight into clear, compelling strategic direction
Confident working at a senior level with clients and internal teams
Passion for culture and how brands authentically show up within it
Interest or experience in gaming and entertainment is a strong plus

Must have the same sponsorship strategy experience not activation.

If you’re a strategist who knows how to turn cultural understanding into commercial impact and wants to shape the future of sponsorship strategy we’d love to hear from you.

📩 Apply or get in touch to find out more

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